Why Am I Losing Subscribers After Uploading
2020 VIDEO CHALLENGE
Why Do I Lose Subscribers When I Publish YouTube Videos?
Why a short-term drop might hateful long-term gains
Recently I was going through the stats for my YouTube aqueduct for my 2020 Video Challenge and noticed something surprising.
As I've discussed in detail, I tend to create videos in big chunks. I'll get a new production, inquiry 30+ video ideas, and shoot equally many as 9-15 videos in an hour. I'll then upload them to my aqueduct, usually over the course of a few days.
You lot'd remember that publishing a new chunk of videos would crusade my subscriber count to increase. In that location's new content available, and that brings in new viewers.
But what I saw was exactly the opposite. Every time I published a new set of videos, my subscriber count actually dropped briefly.
What'southward going on? Let'due south dive in and accept a closer expect. The reply is interesting and points to the sometimes contradictory nature of YouTube analytics.
Dropping Subscribers
First, allow's take a look at the bodily trend itself. I noticed information technology because I've been publishing a agglomeration of videos lately — about thirty in the last week.
When I checked in to see how they're doing, I saw that I had actually lost five subscribers since I started publishing. Unremarkably, my subscriber count follows a steady upwardly progression, so I was surprised.
At first, I thought that people might not like the new videos I was uploading. I've been taking a lot of thermal camera videos, and those are a petty different than the narrative videos I ordinarily publish on my channel.
But when I looked back over a longer time period, I saw that subscriber loss (or temporary slowdowns in subscriber growth) almost e'er corresponded to times when I was uploading lots of new content.
Here's a graph of my subscriber growth over the last year.
You can run into that I'm by and large picking up new subscribers, and have gained over 875 in the last 365 days. But y'all can as well see several drops, where I really lost subscribers. Again, these corresponded to times when I was actively publishing videos. So the trend held up over fourth dimension.
Product-Specific Subscribers
Here's what I remember is going on.
My channel covers a ton of different topics and lots of different home automation products. Over again, I tend to publish a bunch of videos nigh a specific product at once.
I too know that many visitors observe my channel through search. They're wondering how to use a new device, researching gift ideas, etc., and a search query leads them to me.
In many cases, they're probably looking for info about a specific product. And my ain research and prolific video creation (combined with YouTube'southward algorithms) hands it to them!
Imagine a viewer is looking for info on Fitbits. They notice my channel through a Fitbit-related search and scout one of my fifty+ Fitbit videos. YouTube knows what they were looking for, and so it shows them another of my Fitbit videos. And and so another. And another.
By the 5th or sixth video, they're probably thinking "wow, this is a cracking channel nigh Fitbits!", and then they subscribe. YouTube keeps showing them my Fitbit videos, and they're happy.
And so, a few months later, I get-go publishing videos about Aerogardens, or some other production. The Fitbit addict has already finished all my Fitbit videos. So YouTube starts showing them my new Aerogarden videos instead.
Now they're confused. They signed up for Fitbit content, and suddenly they're hearing about hydroponics. Then they unsubscribe.
As a result of publishing the new Aerogarden videos, my subscriber count has gone down.
The Generally Curious
Does that hateful that I should stick to one topic, and completely stay in my lane? If Fitbit content is working, should I keep publishing only Fitbit-related videos?
Certainly, that's what a lot of people would tell me to do. The internet is full of advice articles telling you to cull 1 super-specific niche and stick with information technology.
I say, don't listen!
Why? Because here's a bang-up thing. As much equally there are some people that only want to hear about Fitbits (or Nest cameras, or another specific gizmo), in that location are also tons of visitors who are more often than not curious about all aspects of my broader home automation topic. And they'll stick around even though (or possibly because) I cover so many different niches within that broader topic.
Past covering lots of products and niches, I maximize my chances of finding these Generally Curious people. And once I find them, they tend to stick around and stay with me as engaged, long term subscribers.
Brusque Term Drop, Long Term Growth
Ultimately, the diverseness of my content is what keeps my subscriber count growing.
Sure, when I offset talking almost Aerogardens, I lose some Fitbit people in the short term. But in the longer term, I first to add Aerogarden people to my subscriber listing, as they detect my Aerogarden-related videos via search.
When I outset covering yet another topic, some of them volition depart also. Again, these are the Product-Specific subscribers. But the Generally Curious subscribers will stick around.
As long as the ratio of Generally Curious subscribers gained to Product-Specific subscribers lost is favorable, my overall count and attain will keep growing.
Over time, that's exactly what I've seen. Roofing a new topic leads to a brief subscriber exodus in the curt term. But in the longer term, it leads to even more robust subscriber growth. That'due south part of why my view count and rate of new subscriber acquisition is actually accelerating over time.
Far from being a liability (every bit information technology first appears), the variety of my content is my channel's greatest strength. It allows me to find Generally Curious subscribers across the broadest set of different audiences, and they stick around and stay with my channel for the long term.
Rules for Stats
For YouTube creators, and for marketers who use the platform, this underscores the importance of looking at the big picture when analyzing your stats.
If yous uploaded a clamper of new content and merely looked at your initial numbers, yous might think it was doing very poorly. You'd meet subscribers leaving and assume they hated the new materials you put online.
You might experience tempted to stop uploading similar content, to stop the subscriber exodus. Yous might even delete the new clips.
That would be a mistake, though. If you looked at the bigger film, you'd likely encounter that new content can pb to a drop in subscribers at first (as it drives away some Production-Specific subscribers), merely that ultimately it leads to even stronger subscriber growth in the long term.
If yous encounter subscribers drib off later on new uploads (or yous see whatever sudden change in your YouTube stats), don't react right abroad. Take some time to wait at the bigger picture, and see if the modify is part of a broader trend.
Past doing that with subscribers, I was able to meet that my subscriber drib after publishing wasn't an consequence. I might lose a few people when I put out new content, but I ultimately get far more than subscribers than I lose, equally the content starts to observe information technology's own niches and audiences.
In that location are limits, of grade. If I started to publish something totally off-topic, like makeup tutorials, both my Product-Specific subscribers and Generally Curious subscribers would probable offset to depart. That's too far away from my habitation automation topic to be relevant.
But as long as I'm generally on topic, there are enough of people who want to follow me through all the random territory I choose to embrace.
So don't be afraid of a diverse set of content, equally long as yous're generally on topic. And if yous see a concerning stat in your YouTube analytics, pause for a moment, take a deep jiff, then swoop in and see if it'southward actually part of a broader and more positive tendency.
Source: https://bettermarketing.pub/why-do-i-lose-subscribers-when-i-publish-youtube-videos-da4a9d26e826
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